Most online consumers are looking for something more than just written content – breaking up an expanse of words on a page with images and video can make your website more engaging or can stop consumers from scrolling past your content on social media. Visual digital marketing tools such as video production and images create more engagement with consumers and can help with your personal branding.
While images are more likely to get clicks, videos are more likely to be noticed and engaged with, increasing leads and conversions thanks to their unique ability to capture and hold your audience’s attention. Why not invest in both digital images and video. We can help you with both of these options.
In 1900, Eastman brought photography to the mass-market with the introduction the Brownie, a simple and very inexpensive box camera that introduced the concept of the snapshot. Yes, photography has been around for a very long time and has recently evolved from film to digital. The smart phones took it one step further to where just about everyone has a “camera” now.
Personal Branding Photography is relatively new. Often when branding was thought of it was more branding your company logo or colors scheme. With the introduction of social media personal branding has taken on a new meaning.
Personal Branding is the creation of a selection of branding images that tell the story of you and your personal brand. Branding photos that are carefully styled and crafted show the people behind the brand as well as the actual product or service that is offered.
Personal branding shoots are a very important investment in your business and should be planned carefully to ensure you get a range of images that you can use across all your marketing channels. The use of photos is just a start as video is becoming more and more popular with social media marketing and sites such as Instagram, Facebook, Twitter LinkedIn, etc.
Personal branding is a fairly new term that is being used specifically to describe branding for small business owners and franchise owners. Personal branding is basically people marketing themselves and their products as a brand’. Every small business needs to attract the right types of clients to grow and become successful. You should ask the question “How are you perceived by your ideal clients?”
You can’t control what people think but you can certainly influence them and their thoughts around you and your brand. And this is the role of personal branding. It provides the framework for communicating the WHO – WHAT – WHY of your business. Click here for our portfolio
The marketing world moves fast – if you don’t keep up with trends, you might find your business suffering for it later. As videos gain precedence online, now is the time to revolutionize your marketing campaign by investing in this beneficial tool.
It only takes minutes to bring your image ad to life, making it a popular tool for businesses looking for a quick way to put advertising on the internet. As digital marketing tools go, quality video productions often take longer to place.
Is the added time worth it? Consider the following:
- Over 85 percent of consumers watch videos online each month.
- No matter their age, video is widely accepted to be consumers’ favorite content.
- Younger audiences spend nearly 7 hours per week watching videos online.
- Almost 90% of video marketers are pleased with the ROI they receive from using video.
Investing in quality video can benefit your business in the long run. Of course, this doesn’t mean that images and videos can’t coexist – the more the merrier! It does mean that videos add value to your marketing campaign in ways that images simply cannot.
Over the last 5 years we have met a ton of small business owners and entrepreneurs from general contractors, lawyers, other photographers, florists, business coaches, small franchise owners etc. Each of them are unique, talented individuals who love what they do with their businesses. Some franchise businesses have branding down pat and dictate what their franchise owners must do to keep and promote the brand. Others have some flexibility with photography and video to help brand themselves.
Small business owners who are not part of a franchise are responsible for all of their branding efforts. Most know that they need to do a better job of branding but don’t know where to start. Photography and video is just a part of branding and I highly encourage you to reach out to marketing / branding experts. We are well connected so if you want a referral just let us know.
Personal branding photography is the creation of a selection of branding images that tell the story of you and your personal brand. Branding photos that are carefully styled and crafted to show the people behind the brand as well as the actual product or service that you offer. Images should be authentic and inspiring.
Personal branding shoots are a very important investment in your business and should be planned carefully to ensure you get a range of images that you can use across all your marketing channels.